Think about your favorite websites. What do they all have in common? You actually want to explore them.
Building a website is one thing, but nobody is going to want to spend any time on it if it isn't packed with great content. This course teaches you how to produce great content for your websites to keep customers on your site for longer, and make them return again later.
- Access 8 lectures & 15 hours of content 24/7
- Create, manage & monetize web content
- Use practical examples & tips to create content for websites, newsletters, social media & more
- Understand how to create shareable content
- Explore how people search for products & exploit those habits
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, fromMarketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.