Email is the most cost effective form of digital marketing, and an incredibly valuable skill to have on your resume. This course will give you a full background in email marketing, teaching you how to use this tool as a bedrock of a communications strategy. By course's end, you'll know essential digital marketing tricks to score a job, or help launch your own business.
- Access 29 lectures & 3.5 hours of content 24/7
- Learn how all the elements of email marketing work together
- Form strategies to grow your email conversion rate
- Set realistic targets for your marketing campaigns
- Design engaging email content that is opened, read & acted upon
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, fromMarketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.